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An appropriately qualified, accredited and experienced editor should be able to enjoy a career that is both intellectually satisfying and financially rewarding.
That is the premise of this groundbreaking workbook, now in its second edition, brought to you by one of Australia’s foremost professional editors.
Many editors shy away from marketing themselves and their businesses. They’re afraid of seeming fake or ‘pushy’ (and, let’s face it, too ambitious). But whether you call yourself a ‘freelancer’ or a ‘consultant’, if you want to create a sustainable flow of work that is rewarding in every way – financially, intellectually, professionally – you do need to market yourself and your business. There is just no way of getting around that!
This ebook provides the support and encouragement you need to do that painlessly and cost-effectively, and in ways that are aligned with your personal values and principles. You may even have a little fun along the way!
Marketing your freelance editing business: A step-by-step guide for Australian editors is designed to hold your hand through the process of marketing, whether yours is a new business or you’d like to take a fresh approach to an existing practice.
This practical workbook is designed for professional editors who are serious about establishing, maintaining and growing a successful small business. The exercises and activities are supported with downloadable (and printable) templates you can use to put your plans into action immediately. Visualise your dream career and business, and then make it real.
What’s in it
The ebook starts with an introduction to why ‘money’ and ‘marketing’ need not be dirty words in your vocabulary.
A brief, user-friendly overview of marketing theory provides the rationale for:
- putting theory into practice in the context of your business and goals
- where and how to get started
- creating and implementing a personalised marketing plan, including creating an online presence for your business
- how to monitor and evaluate your progress.
The sample marketing plan (and financial plan) clearly illustrates, step by step, how to ensure that your business reflects you and the way you wish to operate it.
The final chapters deal with business obligations, such as keeping records, registering for taxation and reporting requirements.
Marketing your freelance editing business: A step-by-step guide for Australian editors
Second edition
© Renée Otmar, 2011, 2019
ISBN 978-0-6485886-1-0
This publication is copyright. It may not be resold, rented, transferred or redistributed, whole or in part. As the purchaser you must not: duplicate the ebook (except to make a single backup or archival copy); remove any notices, labels or marks; transfer or sublicense the title to the ebook to any other party.
Please note that this is an ebook, designed for electronic use only – it must not be printed.
The downloadable templates may be printed.
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